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Description:
Social media and virtual worlds offer two important frontiers for measuring earned engagement. In both, audiences are actively engaged as participants. This workshop will cover foundational concepts in media measurement, describe new frontiers in measuring audience engagement in social media and virtual worlds, and provide hands-on experience in using new analytical tools.
Preliminary Workshop Agenda: Workshop details are available here.
Media usage, measurement and analysis: legacy concepts, forces of change, emerging metrics for social media and virtual worlds, and the creative tension of academic and business influences.
As social networks proliferate and increase in strategic importance to marketers and advertisers, a need is growing for tools to manage, analyze, and visualize network graphs. NodeXL is an add-in for Office 2007 that provides social network diagram and analysis tools in the context of a spreadsheet. Attendees are encouraged to bring an edge list of interest. Sample data sets will be provided.
To download the NodeXL Add-in and slides. Slides are available.
Facilitators:
Martha Russell, Marc Smith
Workshop Fees:
The cost includes all materials, breakfasts, coffee breaks, and snacks.
Register Now: please go to the registration page and use the code OPEN
Or use the registration code provided to you.
Registration is required
| Open |
$1495 |
| Media X |
$1295 |
| Group - 3 or more |
$1095 |
| Academic, Non-profit |
$750 |
| Student (valid ID req.) |
$395 |
| The CTO Forum |
$300 |
Registration is required
Student (valid ID req.)
$390
Individual enrollment: $1,495.00 USD per person
Team enrollment (3 or more persons): $1095.00 USD per person
Registration and Refund Policies:
If there are insufficient registrations received before June 30, 2009, we reserve the right to cancel the workshops and refund your registration fees in full. We will NOT be liable for the cost of travel or hotel reservations. Please contact information for advice on the possibility of cancellation.
Registrations that are cancelled by the registrant before June 30, 2009 will be liable for a $100 processing fee. Registrations canceled on or after July 1, 2009 and before July 14 will be liable to pay a 50% cancellation fee. Registrations canceled on or after July 15, 2009 are liable for the full cost of the workshop. If a replacement participant is sent in your place, the cancellation fees will be reduced to the $100 processing fee to cover the costs of the change.
STAP funds may be used for this workshop.
*Preliminary description. Subject to change.
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